top of page
aimee sutton

Functional sustainability

Updated: Nov 6


As a wellness company, our commitment to promoting health extends beyond the treatment room, it encompasses the entire supply chain that brings all our products to our customers. I focus on mindfully choosing all products we use within our studio and products we sell.


Understanding Sustainability

I've spent over ten years learning about and making efforts to reduce my exposure to toxins, use eco-friendly products, understand greenwashing, and the myriad buzzwords in the sustainability space.


It’s undoubtedly a challenge to sift through the convoluted marketing that companies present. While a product may sound great—like being biodegradable—the reality is that the conditions for biodegradation are rarely met, which undermines the product’s effectiveness. Ultimately, our efforts mean little if we can’t use these products in a functional way. So I want to ensure that where we make the efforts to be sustainable is worth our time and money.


There are many ways to pursue sustainability without feeling overwhelmed. We can lead fulfilling lives, enjoy holidays, and participate in activities we love without the pressure of living a picture-perfect, eco-friendly lifestyle.


Many people mistakenly believe that sustainability has to be all mason jars and farmers' markets. While that may be ideal, the reality of busy family life and running a business often limits our ability to live in an entirely homesteading manner.


Pursuing Sustainability With Functional Changes


I advocate for doing what we can, when we can. Gradually learning and making better choices when it's convenient, can transform these actions into habits. Small changes can fit seamlessly into our lives without sacrificing convenience.


Reflecting on my own journey, I've made changes in just the past year or even six months, discovering changes we can make that works for me and my family.


The notion that sustainability must be an elite lifestyle doesn’t align with what our planet needs. We should embrace functional sustainability—taking steps as we can. Some weeks, we might excel in sustainability; other weeks, less so. However, the cumulative impact of our efforts over a month, a year, or a decade is significant. Even if you only change your habits by 25%, it’s worth it!


If a larger population engaged in even a fraction of what we’re currently doing, any progress would help move us in the right direction, and work towards teaching our younger generation about respecting ourselves and our planet.


What weLl Daze accomplished with our sustainable switch last year:


  • By collectively switching to a single bulk cleaning solution from a local company we have reduced our CO2 carbon footprint for shipping cleaners by approximately 16.13 kg CO2 over the course of a year. The emissions produced by charging a smartphone approximately 800 times.


  • 6585 appointments last year since we wash our hands 2x per treatment. We use hand towels rather than paper towel, which means we saved about 110 rolls of paper towels last year. Saving about 110 kg CO2  + about 1 tree per year in paper waste that stayed out of the landfill.


  • We use an unscented, Canadian manufactured hand soap we purchase in bulk box to reduce waste. Ensuring we avoid synthetic ingredients, artificial fragrances, and dyes, which can be harmful to aquatic life and contribute to pollution.


By leading through example rather than fear, we aim to inspire lasting change. Our promise is to remain dedicated to making the best choice possible- sustainability is not about perfection. It is about progress, we aren’t trying to be perfect. We’re simple trying to live mindfully and I think if people see that sustainability is obtainable through small daily actions and choices. It can feel more tangible and realistic, to be able to do it at home.


We believe that by focusing on progress instead of perfection, we can show that small, consistent actions lead to meaningful transformations. Together, we hope to inspire others to embrace sustainable practices in their lives and businesses.


Functional sustainability is a way of thinking

0 comments

Recent Posts

See All

Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page